The platform is rolling out a updated setting that enables them to reduce the amount of artificial intelligence-produced videos appearing in their feeds. This move comes as the service disclosed that it presently contains in excess of 1 bn AI-generated clips.
Trial and Implementation
The new functionality is being tested over the coming weeks before a global release. This shift coincides with a surge in AI content, driven by emerging AI video creators.
AI Proliferation Online
Recent reports that almost 10% of the quickest rising content creators on another major platform primarily display clips produced artificially. A considerable share of this output is considered mass-produced AI material, a label for substandard, bulk-generated content that is often absurd or bizarre.
Based on user feedback that many people appreciate content created using AI tools, ranging from AI artwork to educational videos, and we want to offer the community the power to adjust the amount of that, based on their own preferences,” said a platform representative.
AI on the Platform
TikTok announced that there are currently over a billion videos on its app identified as artificially created. In total, more than 100 m videos are added to the app daily, making AI-generated material a limited part of its overall inventory.
How to Adjust Settings
Users will be able to limit or boost the level of AI content they watch by opening the content preference feature in the platform and selecting “AI-generated content”. Additional categories that can already be adjusted under the tool cover news, fashion, beauty, and movement.
Platform Guidelines
TikTok’s rules require users to identify convincing AI-made content, and it prohibits harmful AI impersonations of well-known individuals or crisis events. Any authentic-looking AI video that is not labeled can be removed under its user guidelines.
In addition, the app will from now on apply an “AI-made” tag to content created with its proprietary AI systems, or identified by an cross-platform project for identifying content made by AI. This step is aimed to stop users from seeking to bypass the tagging system.
Responsible AI Funding
The company is also establishing a $2m AI literacy fund for specialists and groups to develop informative material about using AI responsibly. This program will benefit non-profit groups focused on educating programming and robotics.
Moderation Strategy
The platform has justified its moderation strategy, during debate over intentions to make redundant a large number of safety staff in the United Kingdom. It is expected to reduce 439 jobs in its content moderation department in London, with labor groups and digital protection specialists expressing worry that people are being substituted by machine-led review.
A company official stated that people-led review would remain essential, but automated tools can protect employees by filtering out the most graphic content before it is viewed by humans. The platform stated a notable drop in shocking and graphic content seen by safety staff over the past year due to the use of its machine learning processes.
We believe it is crucial to balance staff and AI to maintain a secure environment,” she said. “We’ll have people as involved in the system, but we further consider it’s very important to minimize viewing of unsafe media as rapidly, which is the area in which a significant AI assistance is making a difference operate efficiently.”
